H&M’s latest designer collaboration is here and selling out fast! This time around, the retailer is partnering with the iconic British heritage brand Morris & Co., to bring some of their founder William Morris’ famous prints to the fashionable masses.
As H&M notes:
Nature, style and time combine in our collaboration with Morris & Co, the iconic British wallpaper & fabrics brand. Get lost in a world of exquisite original patterns and modern tributes to the work of William Morris, one of the nineteenth century’s most celebrated designers.
You can see more of the limited edition collection here.
What do you think about this collaboration? Anything in particular catch your eye? Do you have a favorite William Morris print?
Although I’m sure William Morris would have something to say about the fact that his designs are being mass-produced as fast fashion, it’s hard to resist the opportunity to dress in some of my favorite nineteenth century prints.
I’ve ordered this dress in the Lily Leaf print, but I’m not sure I’m going to like the way it looks on me. I’m really hoping that this top and/or this skirt find their way to the U.S. online store soon.
Images taken from hm.com
Dwell in Possibility 
William Morris was all about art for the masses though wasn’t he, so he would probably love it!
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Oh for sure! I think he’d love the fact that the collection was available to so many people, but he probably wouldn’t like the fact that the clothes are mass-produced and not exactly made from natural materials haha.
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You’re right!
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I’ve been seduced by this campaign too – although i’ve not ordered anything yet! Need to clear out old clothes before I can add to them! some very lovely prints!
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It’s certainly easy to be seduced by- everything is so pretty! I really need to follow your lead and have a closet clean out this fall too.
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I very nearly bought a pussy-bow blouse last week. I have a feeling that when I go back in at the weekend they are going to be sold out and I’ll kick myself!
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I hope the blouse was/is still there, Cathy!
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Gorgeous clothes. I love William Morris and obviously wallpaper and cloth go together.:)
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It’s the perfect collaboration! While I’d love to have a wall of vintage William Morris wallpaper, I’ll happy settle for a Morris print hanging in my closet.
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It was all sold out in the UK last week when I looked…
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I’m not surprised! I think it sold out super quickly in the UK. It doesn’t seem to be as popular here in the US however.
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